Qualpay
Identity Defined
Challenge
Brand Refresh, from Dichromatic to Multi-hue
Fintech provider Qualpay was in need of reworking their brand. Already moving away from photorealism into flat, illustrated art, they had ideas for what they were after and a nice logo glyph to work with. They wanted to move from a palette restricted to grays and greens to a bit more lively color: less just “money” metaphor and more “all-inclusive”.
Success
All the Essentials and Then Some
I developed a brand guide with all the essentials to grow with. I started with revamping print and web ads, event collateral and a full icon library. I found video talent they love as representatives of their brand and directed animations and developed their recent YouTube channel. Next up will be to refresh their corporate web site, to complete the implementation of their new brand.
