Almost hourly sketches, it seems, kept the project humming while we created a lo-fi prototype and a pitch deck for investors and a compelling marketing video. As the features progressed, we designed the interface of the cat wearable as well as the watch and phone. The technology included USB charging pad and even a tiny strip of solar panel material at the top side of the collar. The cat’s collar would display a message and light when lost and the user’s phone or smart watch would provide alerts and camera-based imagery. The colorful interface and marketing materials helped keep the very seriousness of the technology on the light side, expressing the true spirit of the technology: pet owners keeping their curious cats as safe as can be.